No previous knowledge or experience of the subject is required.

However, Media Studies is a demanding crash course, which most students find more challenging than they expected.

Initial presentation levels are not decided until students have had a chance to settle into the course and adjust to the demands of a new subject. The following entry requirements help indicate the level of demand students should expect.

Description of Course

The aim of Media Studies is to develop critical understanding and appreciation of the media and their products, as well as creative and practical skills in media technologies. The skills of media analysis and creation are inextricably linked, and both depend on the key aspects of media literacy.

Skills, knowledge and understanding

• Analysing and creating media content, as appropriate to purpose and audience

• Knowledge and understanding of the key aspects of media literacy, as appropriate to content

• A range of evaluation skills

• Knowledge and understanding of the role of media within society

• Planning and researching when creating media content

• Knowledge of contextual factors, constraints and freedoms that affect producers of media content

Content

Analysing Media Content

Students develop knowledge and understanding of the key aspects of media literacy central to the explanation and analysis of media content.

Creating Media Content

Students develop the skills to create media content and evaluate production processes.

Assessment

To gain the award, the candidate must achieve all component units as well as the external assessment. There are two components to the external assessment.

• An assignment, produced over a period of time, which focuses on planning, creating and evaluating media content, and demonstrates an understanding of production processes. (50%)

• A question paper, which focuses on analysing familiar media content. (50%)